Why Should Reputation Management Matter to Your Company?
Companies and individuals spend enormous amounts of money and energy building a strong reputation, and all of that effort can easily be ruined by online trolls or even by your own missteps. In today’s world, it is vital to have a professional online reputation management company to monitor, build and protect your brand.
Here are just some of the common online occurrences that can dramatically hinder your reputation and your bottom line:
Negative product reviews. Do you sell a product or provide a service? If you do, then there's a good chance that someone is writing a review about your business as we speak. The occasional negative review won't likely hurt you, but if you get just one extremely dissatisfied customer with revenge on the mind, they can do serious harm by flooding review sites with horrifying, exaggerated claims about your appalling products or services.
Negative press. If you're haunted by past crimes, lawsuits or other controversies, the news may still dominate your online search results. You shouldn't be judged for your past mistakes, nor should you have to constantly answer to the public over frivolous lawsuits that belong in the courthouse.
Your own content. When it comes to reputation management, some business owners can be their own worst enemy. You want to make the best impression for your customers or clients, but that can be difficult if social networks and other websites contain photographs of your last drunken weekend in Vegas. And when these images appear on websites outside your control, there is often little that you can do about it.
A complete lack of information. Bad information can hurt your business, but so can an absence of information. In today's Google-friendly world, consumers are extremely savvy, and many of them are turning to the web for exhaustive research before spending their hard-earned money. When customers research your business, they should find the kind of background information that gets them truly excited. Effective reputation management achieves just that.
Irrelevant information. Even if you have a positive reputation online, that doesn't automatically mean that your message or brand is going to resonate with consumers. A big part of reputation management is helping you to build your brand in such a way that customers are not only satisfied with what they find, but drawn to your message.
Reputation management is not simply about damage control. It's about creating and maintaining the kind of image that you want to present to the world. You don't need to have a closet full of skeletons to benefit from reputation management. Any business can reap tremendous rewards from this growing field, because if you don't take control of your reputation, the public will.
iFixit911 Repairs offers an elite suite of online reputation management services. We can build a professional branded website (or several with different focuses) on your behalf, and we will advise you on managing your social media presence on Facebook, Twitter, Myspace, LinkedIn and others. Our professional online marketers will help to ensure that when your customers, employers or colleagues search for you, they will find positive, high-quality content that you have approved.